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Zuora, which provides subscription billing solutions to businesses, wanted to build its brand awareness among executives in finance, marketing and sales at enterprise companies. In addition to accomplishing that top-funnel branding goal, Zuora also wanted to accomplish the mid-funnel goal of driving traffic to its website and the lower-funnel goal of building its sales pipeline.
Salesforce.com, IBM, Oracle, SAP, Microsoft, Google, Adobe and other technology companies are focusing on the CMO and the data-driven revolution that is taking place in the enterprise.
The online advertising ecosystem is complicated, but Bizo co-founder Mark Dye breaks it all down in “Digital Advertising Ecosystem 101” in a fun and simple way. Learn about the relationship among advertisers, media buyers and publishers, how premium and remnant ad space work, and more.
One element that is often overlooked in developing an effective B2B online display ad is the creative. Great creative can be the difference between a display ad that works and one that doesn't.
Content posted on Facebook, LinkedIn and Twitter can be a means for B2B marketers to drive traffic to their websites -- but it can be difficult to turn those visitors into leads. However, strategies and tools exist that can help you generate high quality leads from your social content.
Branding matters in the world of B2B, and this book takes a fresh look at how to build your B2B brand online, an environment that many erroneously believe is only suited to direct response marketing.
What are business people doing online, digital marketing best practices and more.
The best B2B marketers think like B2C marketers, the scoop on Facebook exchange & more.
This issue of the Bizo Buzz focuses on some key ways to evaluate how your marketing organization stands compared to other digital organizations.
How Top CMOs are Rethinking Lead Gen in 2012 and more.
The SPOOKY business audience edition.
While this may sound like a zen-like, business mantra, it's also a recurring theme in this month's issue of the Buzz.
This month's Bizo Buzz offers a variety of online marketing tips that you'll be able to implement right away. Discover key ways to increase Web page relevancy based on who is visiting your pages...
This month's issue explores the "gendernomics" of online advertising, our view of the browser privacy debate, a look at the best days of the week to advertise to specific business audiences, and much more...