Bizo has access to anonymous business demographic data on over 120 million business professionals, and is tracking conversion objectives or "actions" and other performance metrics across the hundreds of display campaigns that we support. This allows us to provide a rich, aggregate view of business professionals interacting with online advertising. Here are a few things you might not have known about business audiences online. As they say, a picture is worth a thousand words!...
The State of B2B Buying Process
The B2B buying process is evolving and marketers are being challenged to find the right blend of marketing programs to meet sales pipeline demands. Here's an inside look at the current state of the B2B sales process, the challenges marketers face, and how they're measuring their efforts.
Planes, Trains & Automobiles
Goodbye stay-cation. Hello vacation! According to new data from comScore and Bizo, business professionals are much more likely than the general online population to be packing their bags this summer. Here is a look at the best business audiences for travel services to target online this season.
Who's Primed To Jump Ship?
The US economy has generated 1 million jobs in the past five months, and the unemployment rate fell to 8.1% in April 2012. As the economy shows signs of life, who is holding on tight and who is jumping ship?
Display Advertising by the Numbers: The Impact of Display on the Marketing Funnel
While a customer's journey through the marketing funnel may not always be a linear path, these common stages tend to exist: brand awareness, education, evaluation, proposal, and finally purchase. Unlike email and search marketing campaigns, display advertising touches prospects throughout the funnel, making a significant impact at every stage. The wide variety of research and campaign results available demonstrate the unique power of this online channel.
New Data from Bizo and Vizu Characterizes the Political Affiliation and Donation Intentions of Business Executives
Politicians are not only rallying for votes, they are also jockeying for lucrative political donations. As with any online advertising campaign, the key to effective digital ad spend in political campaigning is reaching the right audiences. With political campaigns forecasted to spend record- breaking amounts, successful candidates will tap into the more than 20 percent of business executives planning to donate to a political cause this season in order to capture highly sought after campaign dollars.
How Display Works in the Marketing Mix
Your target audience has a finite amount of time online. Display helps you make the most of every minute.
Online Ad Response: Top Action-Takers across Industries and Job Functions
Who is leading the pack?
When it comes to online ads, some consumers are more likely to take action than others and the same goes for business professionals! Here's a look at the top-responding industries and job functions according to data from Bizo. Regardless of which industry or job function is in your target audience, this data highlights the importance of understanding your target business demographic, wherever they travel online.
An Advertiser’s Weekly Planner: The Best Days to Advertise to Business Professionals
From Manic Mondays to Frenzied Fridays, we all have our days where we are more, or less, productive at work – and it turns out the same is true for online advertisements. The day an online ad appears significantly impacts whether a business professional does what the ad asks them to do (buy, download a whitepaper, register for a seminar, etc.). However, a professional’s industry is an even better indicator of what day they are most likely to react.
This Weekly Planner below shows the day an online ad is most likely to be effective across five specific industries.
Gendernomics: A professional take on who is looking at, and who is reacting to online ads
Maybe it’s the thrill of the hunt or maybe it’s an indication that the Glass Ceiling hasn’t cracked … we are not really sure. What we do know is that when it comes to online ads, businesswomen click on ads more often than men (23% more), while businessmen actually do what the ad tells them to (buy, download a whitepaper, register for a seminar, etc.) more often than women (53% more). We’re also seeing some interesting time patterns.