Clear Visibility into the Impact of Display Advertising on Your Funnel
Business buyers are spending much more time educating themselves or connecting with peers through social networks for insights — and holding off much longer before talking to a sales rep. Therefore, marketers need to reach their target audiences early on and throughout the buying process—and be able to measure this impact accordingly.
Bizo’s Full-Funnel Analytics helps B2B marketers quantify the impact of display advertising on the entire buyer’s journey. Enhanced reporting capabilities offer complete visibility into the effectiveness of Bizo display advertising to achieve specific goals along the entire marketing funnel, from creating awareness for your brand and products, to more deeply engaging and educating target prospects, to delivering leads and winning new business.
Marketers can use Bizo Full-Funnel Analytics to:
- Measure and trend over time the number of new website visitors resulting from Bizo display advertising and compare to visitors from other channels
- Determine the cost of each new Bizo-introduced visitor and optimize the cost for acquiring a new prospect
- Compare the lift in website engagement and conversions of visitors exposed to Bizo display advertising versus those not exposed to ads
- Identify the business demographics of those visiting—and converting—on their websites, and track trends over time
- Measure the number of display advertising impressions delivered against specific demographic target audiences
"NorBella helps big brands understand the meaning of their display advertising metrics within the context of their specific objectives. Bizo's new reporting capabilities, including the ability to determine the cost, engagement and conversion levels of new visitors aligns well with our internal reporting metrics. Working with Bizo, we’re able to deliver optimal results to our clients."
—Jessica Carmona, Media Director, NorBella