Bizographics hold the key
At the core of the Bizo platform is online business audience data -- specifically anonymous business demographic or "bizographic" data including a business professional's industry, company size, job function, seniority, and more. Bizo gathers vast amounts of non-personally identifiable information (non-PII) bizographic information through its business publisher partners in the form of subscription information, business registrations, and other online data sources.
Powered by bizographic data on over 120 million people, the Bizo platform enables marketers, agencies, publishers, and ad networks to understand the "bizographic" makeup of site visitors, and precisely target and engage business professionals online.
"In just a few months working with Bizo, we're increasing our brand awareness with audiences that matter," said Richard Turcott, CMO for RatePoint, Inc., a leading provider of customer feedback and online reputation management services. "Bizo's business targeting ensures we're getting in front of the most qualified audiences for our business, and it shows in the results."